Fuel Medical
Fuel Medical partners with ENT and audiology practices to strengthen their brands through strategic marketing, digital experiences, and cohesive visual communications.
Branding | Web Design | Social Design | Product Design
ABOUT
When I joined Fuel Medical in 2012, I quickly recognized that the company's greatest strength wasn't just the work—it was the culture. The team was collaborative, ambitious, and united by a shared vision of transforming the audiology industry. While the organization was evolving rapidly, I felt its visual identity no longer reflected the innovative, strategic company it was becoming.
Driven by that belief, I took on a self-initiated branding project outside of work hours, codenamed Project Zucchini, and presented a new logo concept to leadership. The redesigned identity emphasized forward momentum through sleek, connected letterforms that conveyed collaboration, confidence, and intentionality while maintaining a bold, modern presence. The result transformed Fuel Medical's visual identity from one that felt rooted in automotive aesthetics into a brand that better represented its strategic, trustworthy, and forward-thinking approach to healthcare marketing.
BRANDING (2014)
BRANDING (2018)
DIGITAL
WEBSITE
As a Digital Designer, I designed more than 100 custom websites for healthcare organizations across the United States, leading each project from discovery through final visual design. Every engagement began with a discovery session to understand the client's goals, audience, and business objectives, followed by internal strategy meetings to define the information architecture, user experience, project approach, and timeline.
Working primarily within the audiology and ENT industries, I gained extensive B2B design experience by creating digital experiences for hearing aid manufacturers, private practices, hospitals, and universities. Each website was carefully crafted to strengthen partnerships between manufacturers and healthcare providers while reinforcing brand consistency and improving the customer journey across multiple touchpoints.
Using Figma and Adobe Creative Cloud, I translated strategic insights into wireframes and polished, responsive website designs that balanced usability with compelling visual storytelling. Collaborating closely with developers, marketers, and project managers, I ensured every design was implemented accurately, resulting in websites that elevated each client's brand while delivering intuitive, user-centered experiences.
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